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Renault has revealed the name of the vehicle marking the start of its new international product offensive: Renault Kardian. The future urban SUV, which is set to first roll out in the South American market, required an evocative name that conjures up both strength and agility while containing internationally clear consonants. But what does the name mean, and what does it bring to mind? Sylvia, Model-naming Strategy Manager within the Renault Global Marketing Department, breaks it down by syllable and by letter, as well as the ideas and associations arising from the genesis of this frontier‑crossing model.
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