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The Hofmeister Kink is an iconic BMW design feature created by BMW’s chief of design from 1955-1970, Wilhelm Hofmeister. For 60 years it has appeared on almost every BMW. Now it’s written in the roads we drive. Learn more at https://www.hofmeisterkink.com/.
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The kidney grille: an icon at the heart of our design ethos since 1933. But hidden in plain sight is another icon of our design, the Hofmeister Kink: a visual indicator of rear-wheel drive and forward momentum that’s appeared on almost every BMW since 1962.
Tune in to discover what the Hofmeister Kink is and how we’re commemorating 60 years of this iconic design.
See how BMW built a visual AI using computer detection to learn and understand dozens of Hofmeister Kink variations. And then see how we how we scanned road networks all throughout the US in order to find matches—all with mathematical precision.
Discover the roads that match your vehicle. Collect and share the ones you’ve driven. And drive your Hofmeister Kink.
#hofmeisterkink #drivethehofmeisterkink
#bmwtech
#bmwhofmeisterkink
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