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The Myths Busting Myths always-on paid media strategy included heavy-up periods during key potential purchase seasons and events, with a minimum of 50% of the total media buy committed to priority communities in California. In addition to media channels like programmatic Connected TV (CTV), video, audio, display, native, digital out-of-home including Gas Station TV, paid social, and paid search, Veloz invested in a larger-than-life outdoor campaign with billboards and outdoor projections in four major cities throughout the state!
