Top Stories
Sales surge: Leapmotor dominated April with 71,000 units, while Xiaomi crossed 30,000. In the UK, the Renault 5 E-Tech became the best-selling EV, now with one-pedal driving.
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Japanese automakers pivot: Honda and Nissan are rethinking their North America EV strategies amid the Leaf’s battery crisis causing a market share drop from 80% to 5%. Toyota is taking a different tack, turning EV skepticism into a lifestyle marketing opportunity.
Lexus and Ford expand: Lexus will launch the TZ electric crossover with 300-mile range. Ford is teasing a universal EV platform and offering up to $4,000 off via a rare employee pricing event.
Key News Items
- Leapmotor Leads April Sales: Leapmotor sold 71,000 units, leading new-force EV makers; Xiaomi surpassed 30,000. (Gasgoo)
- Renault 5 E-Tech Tops UK Sales: The Renault 5 E-Tech became the UK’s best-selling EV in April, adding one-pedal driving. (Electric Cars Report, The EV Report)
- Honda and Nissan Rethink US EV Plans: Honda and Nissan are reconsidering their North American EV strategies amid market challenges. (upi.com)
- Nissan Leaf’s Battery Crisis: Air-cooling battery issues caused the Leaf’s market share to plummet from 80% to 5%. (MSN)
- Toyota’s Lifestyle Marketing: Toyota converts EV skepticism into a marketing opportunity. (DesignRush)
- Lexus TZ Electric Crossover: Lexus adds a new all-electric crossover with 300-mile range and luxury features. (Automotive News)
- Ford Universal EV Platform: Ford reveals details on its universal EV platform and runs an employee pricing event offering up to $4,000 off. (Design News, InsideEVs)
