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Experience the BMW XM in Times Square 3D | BMW USA

Experience the BMW XM in Times Square 3D | BMW USA

Video by BMW USA via YouTube
Experience the BMW XM in Times Square 3D | BMW USA

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Welcome to the next era of digital technology & automotive craftsmanship.

The first-ever BMW XM is a high-powered, hybrid-electric vehicle unlike any other – and therefore needed to be launched in a way never seen before.

The BMW XM is the most expressive and powerful BMW ever built. Featuring a hybrid-electric powertrain, and generating 644-horsepower, the BMW XM combines the motorsports performance of a BMW M model with the luxury and capability of a BMW Sports Activity Vehicle.

To launch the BMW XM and pre-order window, BMW found a stage with as much presence as the car itself, creating the first-ever automotive animation for Times Square’s 14,000 ft2 3D billboard above the EDITION Hotel on the corner of 47th Street and Seventh Avenue.

Initial images of the BMW XM teased the car’s bold silhouette and illuminated signature kidney grille emerging from behind the rising door of a dimly lit garage.

Watch the official reveal as the BMW XM is propelled from its garage right into the heart of New York City in Times Square.

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