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Renault Symbioz. The new name of the Renault’s upcoming compact and family SUV. The dictionary states that ‘symbiosis’ is the lasting, biological, and mutually beneficial relationship between two living organisms. When applied to the relationship between a vehicle and its passengers, this aptly describes the positioning of Renault’s new compact family car. How so? Sylvia dos Santos, Head of Naming Strategy at the Renault Global Marketing Department, sheds light on the name’s origins.
Read more: https://www.renaultgroup.com/en/news-on-air/top-stories-2/renault-symbioz-convey-happiness/
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